Moderately misleading Wii U ad removed

[wraggster]

A UK television ad for the Wii U has been pulled due to being misleading, if only just.The ad - shown below - portrayed a player switching from playing New Super Mario Bros U on a TV screen to playing on the GamePad. "Say someone wants to watch TV when you're halfway through a game... do both, and everyone's happy," the commercial claimed.Sounds like a pretty reasonable way to demonstrate one of the console's defining characteristics, right? Well wrong, according to the Advertising Standards Authority (http://www.asa.org.uk/Rulings/Adjudications/2013/1/Nintendo-of-Europe-GmbH-UK-branch/SHP_ADJ_211917.aspx).A complaint came in that the ad was misleading in that it implies this feature is included in all games, when if fact it's up to third-party developers to implement this and not a universal feature available in all software.

http://www.eurogamer.net/articles/2013-01-16-moderately-misleading-wii-u-ad-removed