wraggster
January 16th, 2013, 23:14
http://www.blogcdn.com/www.joystiq.com/media/2013/01/disneyinfinity-screen-06_530x330.jpg (http://www.joystiq.com/2013/01/16/disney-reaches-into-the-toy-box-with-the-new-infinity-platform/)
The signs were all there (http://www.joystiq.com/2012/10/23/toy-box-to-bring-pixar-and-disney-characters-together-in-game/) in the rumors leading up to yesterday's big Disney Infinity (http://joystiq.com/game/disney-infinity) reveal in Los Angeles. Disney's been working on a new gaming "platform," designed to bring all of its properties together in one IP spanning across multiple consoles and outlets. But the one note we missed was the most important: this game is connected to a series of real toys that interact with Disney's digital worlds, Skylanders (http://joystiq.com/game/skylanders)-style.
There are a few important differences, but the similarities between Activision's enormously popular toys-into-games platform and Disney's new Infinityinitiative are quite striking. Both are inspired by smaller developers with big ideas: Toys for Bob on the Activision side, and Avalanche Software on Disney's, which developed the "Toy Box" idea in a much smaller form as part of the Toy Story 3 game. Both are big, expandable product lines with lots of options for console (and eventually mobile) titles, and both take retail-friendly physical toys and tie them directly into engagement-friendly video game experiences.
Oh, and both franchises are probably going to make their owners lots and lots of money.
http://www.joystiq.com/2013/01/16/disney-reaches-into-the-toy-box-with-the-new-infinity-platform/
The signs were all there (http://www.joystiq.com/2012/10/23/toy-box-to-bring-pixar-and-disney-characters-together-in-game/) in the rumors leading up to yesterday's big Disney Infinity (http://joystiq.com/game/disney-infinity) reveal in Los Angeles. Disney's been working on a new gaming "platform," designed to bring all of its properties together in one IP spanning across multiple consoles and outlets. But the one note we missed was the most important: this game is connected to a series of real toys that interact with Disney's digital worlds, Skylanders (http://joystiq.com/game/skylanders)-style.
There are a few important differences, but the similarities between Activision's enormously popular toys-into-games platform and Disney's new Infinityinitiative are quite striking. Both are inspired by smaller developers with big ideas: Toys for Bob on the Activision side, and Avalanche Software on Disney's, which developed the "Toy Box" idea in a much smaller form as part of the Toy Story 3 game. Both are big, expandable product lines with lots of options for console (and eventually mobile) titles, and both take retail-friendly physical toys and tie them directly into engagement-friendly video game experiences.
Oh, and both franchises are probably going to make their owners lots and lots of money.
http://www.joystiq.com/2013/01/16/disney-reaches-into-the-toy-box-with-the-new-infinity-platform/