Xbox 360's first exclusive movie, Pulp, launches today

[wraggster]

http://www.blogcdn.com/www.engadget.com/media/2013/03/pulp.jpg (http://www.engadget.com/2013/03/04/xbox-360-exclusive-movie-pulp-launch/)Ah, exclusivity. Typically the domain of movie theaters and premium cable subscriptions (http://www.engadget.com/2012/09/19/sky-warner-bros-deal/), now (http://www.engadget.com/2013/02/01/amazon-scores-downton-abbey-as-a-subscription-streaming-exclusive/) everyone (http://www.engadget.com/2013/02/01/netflix-streaming-house-of-cards-premiere-free/)'s giving it a go. Microsoft's Xbox 360 (http://www.engadget.com/tag/xbox360/) is also joining the fray and has launchedPulp, a British indie comedy. The movie has already been shortlisted at several respectable film festivals but creator Adam Hamdy, citing the high costs of marketing lesser-known films, said that a different approach was needed to get Pulp in front of audiences -- something that those 77 million (http://www.engadget.com/2013/01/10/npd-report-finds-xbox-360-dominated-2012-console-sales-890-00/) Xbox 360 owners should be able to help with. Microsoft added that this won't be the only movie to debut on the Xbox Live's Video app (http://www.engadget.com/tag/xboxvideo/), although it hasn't detailed how many more exclusives its salt-and-pepper console is likely (http://www.engadget.com/2013/02/01/amazon-scores-downton-abbey-as-a-subscription-streaming-exclusive/) to see.

http://www.engadget.com/2013/03/04/xbox-360-exclusive-movie-pulp-launch/