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View Full Version : EA: Microtransactions will not be used in all future games



wraggster
March 6th, 2013, 22:33
Blake Jorgensen backtracks on previous comments that business model would become standard

Microtransactions will not be used in all of EA’s future games, the publisher’s chief financial officer has said.
As reported by Polygon (http://www.polygon.com/2013/3/6/4070584/ea-wont-have-micro-transactions-in-all-future-games-exec-clarifies), speaking at the Wedbush Technology Conference, Blake Jorgensen clarified comments made last week that suggested EA would use microtransactions in all of its future games, by stating that this was not actually the case.

He further clarified the core of the microtransactions business would be in the mobile space, rather than other platforms such as console.
"I made a statement in the conference along the lines of 'We'll have micro-transactions in our games' and the community read that to mean all our games, and that's really not true," he said.
"All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free."

http://www.develop-online.net/news/43452/EA-Microtransactions-will-not-be-used-in-all-future-games