wraggster
March 12th, 2013, 13:46
With tablet adoption and user acceptance of ‘push’ mobile banking on the rise, it is thought that by 2017, one in four tablet users will be paying bills via their device, according to a new report from Juniper Research.
The report suggests that these factors will drive users of transactional tablet banking services to almost 200 million in 2017; representing around 19 per cent of total mobile banking customers in 2017, as opposed to nine per cent in 2013.
It is also noted in the report that the adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, particularly in developed areas where there is a higher adoption rate of tablet devices.
Juniper found that there will be a significant migration of purchasing and transaction activity from laptops and desktops to tablet devices as tablet adoption continues to grow.
“With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop towards tablet devices. Consumers often prefer managing bill payment and transactions via tablet devices compared to smartphones”, said report author Nitin Bhas.
Elsewhere, the study revealed that mobile banking users will top one billion in 2017, accounting for 15 per cent of global mobile handset users, while the developed markets of East Asia and China, North America and Western Europe will boast the highest penetration of banking users in 2017.
http://www.mobile-ent.biz/news/read/25-per-cent-of-tablet-users-to-pay-bills-via-their-device-by-2017/020828
The report suggests that these factors will drive users of transactional tablet banking services to almost 200 million in 2017; representing around 19 per cent of total mobile banking customers in 2017, as opposed to nine per cent in 2013.
It is also noted in the report that the adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, particularly in developed areas where there is a higher adoption rate of tablet devices.
Juniper found that there will be a significant migration of purchasing and transaction activity from laptops and desktops to tablet devices as tablet adoption continues to grow.
“With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop towards tablet devices. Consumers often prefer managing bill payment and transactions via tablet devices compared to smartphones”, said report author Nitin Bhas.
Elsewhere, the study revealed that mobile banking users will top one billion in 2017, accounting for 15 per cent of global mobile handset users, while the developed markets of East Asia and China, North America and Western Europe will boast the highest penetration of banking users in 2017.
http://www.mobile-ent.biz/news/read/25-per-cent-of-tablet-users-to-pay-bills-via-their-device-by-2017/020828