wraggster
March 18th, 2013, 19:34
Free-to-play model pulls in the punters despite 'vocal minority'
EA has been vindicated by its free-to-play strategy for Real Racing 3, in the wake of positive sales of its in-app purchases.
When Real Racing 3 was released, it was attacked by consumers for having excessive microtransactions.
Electronic Arts vice president of mobile and social Nick Earl told CNet (http://news.cnet.com/8301-1035_3-57574609-94/eas-real-racing-3-a-hit-despite-freemium-gripes/) that despite the fact that a “vocal minority lashed out at freemium”, the game is doing relatively well.
Although he didn’t detail the profitability of the game or the exact number of downloads, Earl added that he felt “vindicated” by the finances.
EA has also released an infographic (see below) showing what Real Racing has managed to achieve so far. The game was the number one free app on the App Store in 90 countries, and downloads for its first week exceeded those of the previous two titles combined.
http://www.develop-online.net/news/43545/Real-Racing-3-vindicates-EAs-free-to-play-model
EA has been vindicated by its free-to-play strategy for Real Racing 3, in the wake of positive sales of its in-app purchases.
When Real Racing 3 was released, it was attacked by consumers for having excessive microtransactions.
Electronic Arts vice president of mobile and social Nick Earl told CNet (http://news.cnet.com/8301-1035_3-57574609-94/eas-real-racing-3-a-hit-despite-freemium-gripes/) that despite the fact that a “vocal minority lashed out at freemium”, the game is doing relatively well.
Although he didn’t detail the profitability of the game or the exact number of downloads, Earl added that he felt “vindicated” by the finances.
EA has also released an infographic (see below) showing what Real Racing has managed to achieve so far. The game was the number one free app on the App Store in 90 countries, and downloads for its first week exceeded those of the previous two titles combined.
http://www.develop-online.net/news/43545/Real-Racing-3-vindicates-EAs-free-to-play-model