wraggster
March 23rd, 2013, 22:10
Nintendo's Wii U is currently on sale for an all-time low price on the UK High Street.
HMV is selling the Wii U Premium bundle including copies of both NintendoLand and Ubisoft's ZombiU for just £199.99. That's a £140 discount on the RRP.
In-store POS confirming the price was spotted by MCV reader Andy James (https://twitter.com/andyjames620/status/315098870067650561) at the chain's Stoke on Trent store. Of course, with HMV in dire straights and its gaming aspirations up for question (http://www.mcvuk.com/news/read/hmv-games-team-left-bare-by-redundancies/0110646), the price could in part be driven by a desire to empty warehouses of video games stock.
The price significantly undercuts GameStop's £244.97 (http://www.mcvuk.com/news/read/wii-u-discounting-continues-premium-now-available-for-244-97/0112528) – the previous lowest price the machine was available for.
The move comes after MCV yesterday revealed that retailers are increasingly dissatisfied (http://www.mcvuk.com/news/read/nintendo-moves-to-calm-wii-u-fears-as-unofficial-price-cuts-fail/0112855) with the console's performance in the UK.
“We have taken the decision to reduce the price of the Basic Wii U to test the market and assess the impact of a price change for a short period of time,” ShopTo purchasing director James Rowson stated. “This has resulted in a smaller than desired increase in sales at this stage.”
UPDATE: CVG (http://www.computerandvideogames.com/397465/hmv-slashes-uk-wii-u-premium-bundle-to-pound200/) has word that the price promotion will begin on Monday March 25th and run for as long as stock lasts.
http://www.mcvuk.com/news/read/hmv-slashes-wii-u-premium-to-just-199-99/0112943
HMV is selling the Wii U Premium bundle including copies of both NintendoLand and Ubisoft's ZombiU for just £199.99. That's a £140 discount on the RRP.
In-store POS confirming the price was spotted by MCV reader Andy James (https://twitter.com/andyjames620/status/315098870067650561) at the chain's Stoke on Trent store. Of course, with HMV in dire straights and its gaming aspirations up for question (http://www.mcvuk.com/news/read/hmv-games-team-left-bare-by-redundancies/0110646), the price could in part be driven by a desire to empty warehouses of video games stock.
The price significantly undercuts GameStop's £244.97 (http://www.mcvuk.com/news/read/wii-u-discounting-continues-premium-now-available-for-244-97/0112528) – the previous lowest price the machine was available for.
The move comes after MCV yesterday revealed that retailers are increasingly dissatisfied (http://www.mcvuk.com/news/read/nintendo-moves-to-calm-wii-u-fears-as-unofficial-price-cuts-fail/0112855) with the console's performance in the UK.
“We have taken the decision to reduce the price of the Basic Wii U to test the market and assess the impact of a price change for a short period of time,” ShopTo purchasing director James Rowson stated. “This has resulted in a smaller than desired increase in sales at this stage.”
UPDATE: CVG (http://www.computerandvideogames.com/397465/hmv-slashes-uk-wii-u-premium-bundle-to-pound200/) has word that the price promotion will begin on Monday March 25th and run for as long as stock lasts.
http://www.mcvuk.com/news/read/hmv-slashes-wii-u-premium-to-just-199-99/0112943