wraggster
March 28th, 2013, 22:36
Sainsbury's has made a number of key movements in the mobile space of late, introducing dedicated phone shops (http://www.mobile-ent.biz/news/read/sainsbury-s-launches-dedicated-mobile-phone-shops/020233),testing in-store shopping apps (http://www.mobile-ent.biz/news/read/sainsbury-s-trials-in-store-mobile-shopping-app/019607), and enhancing editorial with augmented reality ads. (http://www.mobile-ent.biz/news/read/sainsbury-s-magazine-to-feature-ar-enhanced-ads-and-editorial/019271)
The supermarket has now made another step into the tech arena, expanding director of online Jon Rudoe's powers to include digital and cross-channel developments, which means heading up all mobile, digital and online strategies. Rudoe will report to group development director Luke Jenson.
Jenson, said: "Maximising new and existing opportunities in the online and digital space is a key part of our long-term strategy for growth. We’re focused on finding new ways to deliver a compelling digital experience to customers across a range of products and services, from eBooks to Mobile Scan & Go."
Rudoe, added: "Our goal is to make our customers' lives easier and deliver the best shopping experience - whether in store, at home or on the go. There’s a huge opportunity in this fast-changing part of our business and I’m excited to take on the challenge.
“Sainsbury’s first launched its online grocery business in 1996 and now regularly serves 190,000 customers a week, delivering to 96 per cent of UK postcodes. It is growing strongly at 20 per cent per year, driven by a combined focus on technology and marketing as well as customer service and product availability."
http://www.mobile-ent.biz/news/read/sainsbury-s-mobile-and-digital-expansion-is-essential-for-our-growth/020974
The supermarket has now made another step into the tech arena, expanding director of online Jon Rudoe's powers to include digital and cross-channel developments, which means heading up all mobile, digital and online strategies. Rudoe will report to group development director Luke Jenson.
Jenson, said: "Maximising new and existing opportunities in the online and digital space is a key part of our long-term strategy for growth. We’re focused on finding new ways to deliver a compelling digital experience to customers across a range of products and services, from eBooks to Mobile Scan & Go."
Rudoe, added: "Our goal is to make our customers' lives easier and deliver the best shopping experience - whether in store, at home or on the go. There’s a huge opportunity in this fast-changing part of our business and I’m excited to take on the challenge.
“Sainsbury’s first launched its online grocery business in 1996 and now regularly serves 190,000 customers a week, delivering to 96 per cent of UK postcodes. It is growing strongly at 20 per cent per year, driven by a combined focus on technology and marketing as well as customer service and product availability."
http://www.mobile-ent.biz/news/read/sainsbury-s-mobile-and-digital-expansion-is-essential-for-our-growth/020974