wraggster
April 5th, 2013, 20:30
“Not going down the route of making the console pink" to attract female gamers
Sony Computer Entertainment (http://www.gamesindustry.biz/resources/directory/company/sony_computer_entertainment)Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...
playstation.com (http://www.playstation.com/)
Sony Computer Entertainment's president and chief executive Andrew House has spoken briefly about how the company plans to make the new PlayStation 4 console more attractive to female and casual gamers.
"We are not going down the route of making the console pink of course," he told The Sun. (http://www.thesun.co.uk/sol/homepage/news/money/4871224/PlayStation-4-to-appeal-to-women-too.html)
"I think the key is to have people - and increasingly women - with different sensibilities creating different games. It is not all about shoot 'em up games."
He also suggested that the touchpad on the consoles controller would make it a more attractive platform for casual games.
"The key is getting games developers - who are going to make the next Angry Birds - excited about the PS4. And they are."
Recently the consoles lead system architect, Mark Cerny, also explained (http://www.gamesindustry.biz/articles/2013-03-27-cerny-we-didnt-want-ps4-to-be-a-puzzle) how this time around Sony had built a much more developer friendly machine.
http://www.gamesindustry.biz/articles/2013-04-05-sonys-house-wants-female-devs-on-ps4
Sony Computer Entertainment (http://www.gamesindustry.biz/resources/directory/company/sony_computer_entertainment)Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...
playstation.com (http://www.playstation.com/)
Sony Computer Entertainment's president and chief executive Andrew House has spoken briefly about how the company plans to make the new PlayStation 4 console more attractive to female and casual gamers.
"We are not going down the route of making the console pink of course," he told The Sun. (http://www.thesun.co.uk/sol/homepage/news/money/4871224/PlayStation-4-to-appeal-to-women-too.html)
"I think the key is to have people - and increasingly women - with different sensibilities creating different games. It is not all about shoot 'em up games."
He also suggested that the touchpad on the consoles controller would make it a more attractive platform for casual games.
"The key is getting games developers - who are going to make the next Angry Birds - excited about the PS4. And they are."
Recently the consoles lead system architect, Mark Cerny, also explained (http://www.gamesindustry.biz/articles/2013-03-27-cerny-we-didnt-want-ps4-to-be-a-puzzle) how this time around Sony had built a much more developer friendly machine.
http://www.gamesindustry.biz/articles/2013-04-05-sonys-house-wants-female-devs-on-ps4