wraggster
April 24th, 2013, 23:18
Mobile phone usage among teens far higher in UK than US.
The appetite for technology among teenagers across the UK appears to significantly more ferocious than that of its US counterparts, after eMarketer found that 81 per cent of UK teens use smartphones, as opposed to just 50 per cent in the US.
The new report from eMarketer also found that around 93 per cent of UK teens will use mobile phones in 2013.
It is also estimated that the current percentage of UK teens using smartphones could rise to as high as 96 per cent by 2017. Such penetration gains during this period will position teenagers as the age group with the second-highest penetration rate of all smartphone users.
However, while smartphone usage among US teens may be lagging behind that of UK teens, many teenagers from across the pond are in possession of a mobile phone of some sort.
Based on a study carried out during Q3 2012, Pew Research recently reported that 78 per cent of teens in the US own a mobile phone (http://www.mobile-ent.biz/news/read/78-per-cent-of-us-teens-own-a-mobile-phone-23-per-cent-own-a-tablet/020851), while 23 per cent are in possession of a tablet.
Mary Madden, senior researcher for the Pew Research Center’s Internet Project and co-author of the report, said: "The nature of teens’ internet use has transformed dramatically — from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day.
"In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future changes in the adult population."
http://www.mobile-ent.biz/news/read/81-per-cent-of-uk-teens-use-smartphones/021179
The appetite for technology among teenagers across the UK appears to significantly more ferocious than that of its US counterparts, after eMarketer found that 81 per cent of UK teens use smartphones, as opposed to just 50 per cent in the US.
The new report from eMarketer also found that around 93 per cent of UK teens will use mobile phones in 2013.
It is also estimated that the current percentage of UK teens using smartphones could rise to as high as 96 per cent by 2017. Such penetration gains during this period will position teenagers as the age group with the second-highest penetration rate of all smartphone users.
However, while smartphone usage among US teens may be lagging behind that of UK teens, many teenagers from across the pond are in possession of a mobile phone of some sort.
Based on a study carried out during Q3 2012, Pew Research recently reported that 78 per cent of teens in the US own a mobile phone (http://www.mobile-ent.biz/news/read/78-per-cent-of-us-teens-own-a-mobile-phone-23-per-cent-own-a-tablet/020851), while 23 per cent are in possession of a tablet.
Mary Madden, senior researcher for the Pew Research Center’s Internet Project and co-author of the report, said: "The nature of teens’ internet use has transformed dramatically — from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day.
"In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future changes in the adult population."
http://www.mobile-ent.biz/news/read/81-per-cent-of-uk-teens-use-smartphones/021179