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View Full Version : Nook makes huge push into UK ereader market with large discounts



wraggster
May 1st, 2013, 00:01
Nook has cut the price of its standard e-reader drastically as it seeks to make a big push into the UK marketplace.
Head over to uk.nook.com (http://www.pcr-online.biz/news/read/nook-makes-huge-push-into-uk-ereader-market-with-large-discounts/uk.nook.com) now for the discounted price.
Nook has emailed the offer out, but has also cut the price at key retailers including Argos (http://www.argos.co.uk/static/Product/partNumber/5011276.htm?cmpid=COJUN&catalogId=10001&_%24ja=tsid%3A11674%7Cprd%3A1546795&storeId=10151&referredURL=http%3A%2F%2Fwww.argos.co.uk%2Fstatic% 2FProduct%2FpartNumber%2F5011276.htm&referrer=COJUN)and Sainsbury's (http://www.sainsburys.co.uk/sol/shop/technology/computing/ebook_readers_and_accessories/123994607_nook_simple_touch.html?hnav=4294903219) (currently out of stock at the latter).
The brand has been available in the UK since September of last year (http://www.pcr-online.biz/news/read/barnes-noble-s-nook-simple-touch-glowlight-an-hd-tablets-launch-in-uk-today/029245), including the Nook Simple Touch that features in this offer, but grabbing attention away from Amazon's Kindle or the Kobo hasn't been easy.
A look at the Hot UK Deals forum (http://www.hotukdeals.com/deals/nook-simple-touch-29-00-uk-nook-com-1540844?page=8#comments) suggests there will be a lot more of them in readers' hands very shortly.
"NOOK Simple Touch puts the focus on reading instead of the technology, "said Jamie Iannone, president of Digital Products at Barnes & Noble at the time of the launch.

http://www.pcr-online.biz/news/read/nook-makes-huge-push-into-uk-ereader-market-with-large-discounts/030853