Windows Store In-App Ad Revenue Plummets

[wraggster]

One of the hooks Microsoft has used to get developers to build apps for Windows 8 and Windows Phone 8 has been pubCenter, an ad network that's easy to add to apps and provides revenue back to publishers. But many developers found that on April 1 that revenue abruptly dropped by an order of magnitude (http://www.itworld.com/mobile-wireless/354457/windows-8-developers-wonder-wheres-ad-revenue), with most potential ad impressions going unsold; one developer reported only 160,000 ads served to 60 million requests, a fill rate of less than 0.3%. Since many of the ads before April 1 had been for Bing, this may be a sign that Microsoft is no longer willing to subsidize its developers — and that advertisers aren't that interested in buying ads in Windows 8 apps."

http://developers.slashdot.org/story/13/04/30/1940226/windows-store-in-app-ad-revenue-plummets