wraggster
May 8th, 2013, 22:26
Driven by operator billing and tablet owners' hunger to purchase games, videos and eBooks.
Mobile content revenues are set to cross $40 billion this year and rise to $65 billion by 2016, according to new data from Juniper Research.
The analyst says the surge will be driven by tablet owners purchasing an increasing number of games, videos and eBooks for their devices, and a rising demand for direct operator billing initiatives on smartphones.
eBooks account for the largest revenue stream on tablets, with Amazon, Nook and Kobo book store apps performing as well as versions on standalone eReaders.
That said, there is a rise in the adoption of paid and free video apps, with music and video now accounting for almost half of all revenues, while gaming is set to migrate to tablets and away from traditional handheld games devices like the Nintendo 3DS and the Sony PS Vita.
Dr Windsor Holden, report author, Juniper Research, said: "While the availability of direct carrier billing is patchy, the various benefits which the mechanism offers - higher conversion rates, opportunities to monetise unbanked customers - suggest that deployments will rise significantly in the medium term."
http://www.mobile-ent.biz/news/read/mobile-content-revenues-to-pass-40bn-in-2013-and-hit-65bn-by-2016/021282
Mobile content revenues are set to cross $40 billion this year and rise to $65 billion by 2016, according to new data from Juniper Research.
The analyst says the surge will be driven by tablet owners purchasing an increasing number of games, videos and eBooks for their devices, and a rising demand for direct operator billing initiatives on smartphones.
eBooks account for the largest revenue stream on tablets, with Amazon, Nook and Kobo book store apps performing as well as versions on standalone eReaders.
That said, there is a rise in the adoption of paid and free video apps, with music and video now accounting for almost half of all revenues, while gaming is set to migrate to tablets and away from traditional handheld games devices like the Nintendo 3DS and the Sony PS Vita.
Dr Windsor Holden, report author, Juniper Research, said: "While the availability of direct carrier billing is patchy, the various benefits which the mechanism offers - higher conversion rates, opportunities to monetise unbanked customers - suggest that deployments will rise significantly in the medium term."
http://www.mobile-ent.biz/news/read/mobile-content-revenues-to-pass-40bn-in-2013-and-hit-65bn-by-2016/021282