wraggster
June 9th, 2013, 22:15
Sony will launch the PlayStation 4 with a price tag below $400, predicts an industry analyst.
http://cdn.medialib.computerandvideogames.com/screens/dir_2979/image_297949_320.jpg (http://www.computerandvideogames.com/viewer.php?id=297949&mode=article)Sterne Agee analyst Arvind Bhatia contests that Sony will have learned from its mistakes when it launched PS3 at $600, which hindered the console uptake in its early life."Given that experience, we believe Sony will aim to keep the price point for PlayStation 4 below $400," said Bhatia, via Gamespot (http://www.gamespot.com/news/ps4-will-debut-below-400-says-analyst-6409442).
This supports predictions by Wedbush Morgan analyst Michael Pachter, who estimated a PS4 launch price of around $349 (http://www.computerandvideogames.com/410337/playstation-4-to-cost-349-xbox-399-analyst/), alongside an approximately $399 Xbox One.
Even at that price, Pachter thinks Sony could still make a profit on each console, estimating that it will cost Sony around $275 to manufacture each PS4.
But Bhatia predicts that Sony will target a sub-$400 launch price even if it means taking a loss on each console sold.
Like Pachter, Bhatia also appears to expect the Xbox One to be more expensive than PS4, later adding that a launch price below $400 for the Microsoft console would be a "pleasant surprise".
It has been previously rumoured that Microsoft will launch with a two-tier pricing system (http://www.computerandvideogames.com/404578/next-xbox-300-with-monthly-contract-insider-claims/); a one-off payment of $500 or, taking cues from the mobile phone business, an initial charge of $300 subsidised by a 24-month commitment of $15 per month - which includes Xbox Live.
Platform holders aren't expected to reveal pricing details at E3 next week, but Microsoft has already pledged to focus its E3 presence on games (http://www.computerandvideogames.com/408439/xbox-one-ms-exec-says-e3-absolutely-all-about-the-games/) as oppose to the multimedia it spotlighted at its Xbox One reveal event. While Sony is expected to offer the first glimpse of the actual PS4 hardware.
http://www.computerandvideogames.com/411764/ps4-to-launch-at-under-400-analyst/
http://cdn.medialib.computerandvideogames.com/screens/dir_2979/image_297949_320.jpg (http://www.computerandvideogames.com/viewer.php?id=297949&mode=article)Sterne Agee analyst Arvind Bhatia contests that Sony will have learned from its mistakes when it launched PS3 at $600, which hindered the console uptake in its early life."Given that experience, we believe Sony will aim to keep the price point for PlayStation 4 below $400," said Bhatia, via Gamespot (http://www.gamespot.com/news/ps4-will-debut-below-400-says-analyst-6409442).
This supports predictions by Wedbush Morgan analyst Michael Pachter, who estimated a PS4 launch price of around $349 (http://www.computerandvideogames.com/410337/playstation-4-to-cost-349-xbox-399-analyst/), alongside an approximately $399 Xbox One.
Even at that price, Pachter thinks Sony could still make a profit on each console, estimating that it will cost Sony around $275 to manufacture each PS4.
But Bhatia predicts that Sony will target a sub-$400 launch price even if it means taking a loss on each console sold.
Like Pachter, Bhatia also appears to expect the Xbox One to be more expensive than PS4, later adding that a launch price below $400 for the Microsoft console would be a "pleasant surprise".
It has been previously rumoured that Microsoft will launch with a two-tier pricing system (http://www.computerandvideogames.com/404578/next-xbox-300-with-monthly-contract-insider-claims/); a one-off payment of $500 or, taking cues from the mobile phone business, an initial charge of $300 subsidised by a 24-month commitment of $15 per month - which includes Xbox Live.
Platform holders aren't expected to reveal pricing details at E3 next week, but Microsoft has already pledged to focus its E3 presence on games (http://www.computerandvideogames.com/408439/xbox-one-ms-exec-says-e3-absolutely-all-about-the-games/) as oppose to the multimedia it spotlighted at its Xbox One reveal event. While Sony is expected to offer the first glimpse of the actual PS4 hardware.
http://www.computerandvideogames.com/411764/ps4-to-launch-at-under-400-analyst/