wraggster
June 13th, 2013, 23:56
Console manufacturer aiming to satisfy publishers, consumers and retailers with Xbox One
The future of console gaming lies in the digital world, Microsoft’s chief marketing and strategy officer Yusuf Mehdi.
Speaking to Arstechnica (http://arstechnica.com/gaming/2013/06/microsoft-defends-the-xbox-ones-licensing-used-game-policies/), Mehdi discussed the company’s controversial stance on internet connection requirements and used games, and said the company needed to educate consumers to make sure they understood what Microsoft was doing and get them ready for change.
He said the firm was making big changes in trying to move the console industry forward, but that consumers were sometimes reticent to try something new.
"This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand,” said Mehdi.
He added: "We're trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better."
http://www.develop-online.net/news/44516/Microsoft-Digital-world-is-the-future-for-consoles
The future of console gaming lies in the digital world, Microsoft’s chief marketing and strategy officer Yusuf Mehdi.
Speaking to Arstechnica (http://arstechnica.com/gaming/2013/06/microsoft-defends-the-xbox-ones-licensing-used-game-policies/), Mehdi discussed the company’s controversial stance on internet connection requirements and used games, and said the company needed to educate consumers to make sure they understood what Microsoft was doing and get them ready for change.
He said the firm was making big changes in trying to move the console industry forward, but that consumers were sometimes reticent to try something new.
"This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand,” said Mehdi.
He added: "We're trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better."
http://www.develop-online.net/news/44516/Microsoft-Digital-world-is-the-future-for-consoles