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wraggster
June 16th, 2013, 20:59
Cliffy B says Sony is playing PR games with consumers
Sony (http://www.gamesindustry.biz/resources/directory/company/sony)

For many this week, Sony "won" E3 by announcing that the PlayStation would have no always-online DRM. According to tweets by former Epic Games designer Cliff Bleszinski, Sony is merely "playing on the internet outrage" to gain some free points with gamers. Bleszinski said that players' expectations for AAA games have led to crazy budgets, which aren't sustainable with used and rental games around.
"This is why you're seeing free to play and microtransactions everywhere. The disc based day one $60 model is crumbling. The visual fidelity and feature sets we expect from games now come with sky high costs. Assassin's Creed games are made by thousands of devs," Bleszinski said in a series (https://twitter.com/therealcliffyb/status/344938996926918657)of tweets (https://twitter.com/therealcliffyb/status/344937972308779009).
"You cannot have game and marketing budgets this high while also having used and rental games existing. The numbers do not work people," he (https://twitter.com/therealcliffyb/status/344937445953007616)added (https://twitter.com/therealcliffyb/status/344929296088956928). "I'd bet Sony has some similar stuff up their sleeves they're just playing on the internet outrage for free PR. You're all being played!"
Sony's current stance has led to enthusiast consumers having a strong affinity for the PlayStation 4. If Bleszinski is right, just how bad would the backlash be?

http://www.gamesindustry.biz/articles/2013-06-16-bleszinski-aaa-numbers-dont-work-with-used-and-rental-games-around