wraggster
June 18th, 2013, 22:45
Essential Facts infographic shows rise in age and diversity of gamers
The latest survey of industry consumers shows the stereotype of teenage boys as gaming's biggest consumers is a myth.
The ESA's Essential Facts infographic (http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf) shows that women now make up 45 percent of gamers, and the average age of a gamer has now risen to 30.
Women also account for 46 percent of those that buy the most games, and the average age of these big spenders is 35.
Males under 18 make up only nineteen percent of industry consumers, whereas women over 18 account for 31 percent.
This raises some interesting questions about game marketing, which many see as skewed towards a more juvenile audience.
http://www.develop-online.net/news/44554/ESA-releases-latest-market-survey
The latest survey of industry consumers shows the stereotype of teenage boys as gaming's biggest consumers is a myth.
The ESA's Essential Facts infographic (http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf) shows that women now make up 45 percent of gamers, and the average age of a gamer has now risen to 30.
Women also account for 46 percent of those that buy the most games, and the average age of these big spenders is 35.
Males under 18 make up only nineteen percent of industry consumers, whereas women over 18 account for 31 percent.
This raises some interesting questions about game marketing, which many see as skewed towards a more juvenile audience.
http://www.develop-online.net/news/44554/ESA-releases-latest-market-survey