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View Full Version : Sony exec says no PS3 price cut planned



wraggster
June 20th, 2013, 00:39
Sony has no current plans to introduce a PS3 price cut, despite the upcoming release of PS4 (http://www.computerandvideogames.com/392432/playstation-4-is-official-sonys-most-powerful-platform-ever-launching-holiday-2013/).
http://cdn.medialib.computerandvideogames.com/screens/dir_2929/image_292913_460.jpg (http://www.computerandvideogames.com/viewer.php?id=292913&mode=article)The company showed off the PS4 hardware for the first time during its E3 conference last week, when it confirmed a Christmas PS4 release date in Europe and the US and a PS4 price (http://www.computerandvideogames.com/412513/ps4-price-confirmed-at-399-euro399-pound349/) of £349 / €399 / $399.
While some had forecast that the PS4 launch details would be accompanied by a PS3 price cut announcement, Sony Computer Entertainment UK managing director Fergal Gara told GamesIndustry International (http://www.gamesindustry.biz/articles/2013-06-19-sony-playstation-4-has-given-vita-a-shot-in-the-arm) such a move isn't being considered at the moment.
"There's no plans as yet," he said. "The PlayStation 3 is a system where it hasn't been particularly easy to get the costs down.
"We continue to look at opportunities, there may or may not be any more, I genuinely can't answer to that," he added.
"But it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There's still a lot of love for PS3."
Despite PS4's upcoming launch, Sony has dedicated plenty of resources to PS3 games set for release in 2013. As well as the just-launched The Last of US (http://www.computerandvideogames.com/playstation-3/games/12536/the-last-of-us/), the platform holder intends to release major first-party PS3 games like Beyond: Two Souls (http://www.computerandvideogames.com/playstation-3/games/12741/beyond-two-souls/) and Gran Turismo 6 (http://www.computerandvideogames.com/playstation-3/racing-driving/11877/gran-turismo-6/) before Christmas.

http://www.computerandvideogames.com/415299/sony-exec-says-no-ps3-price-cut-planned/