wraggster
March 27th, 2007, 20:11
via joystiq (http://www.joystiq.com/2007/03/27/uk-ps3-launch-saw-10m-in-cancellations-still-1/)
Maybe it has something to do with Phil's adorable accent, or their slightly upsetting European This is Living ads, but Sony did a number on the UK. Not only did the PS3 manage to break the record for best-selling home console launch in its weekend debut (take that, PS2!), but PS3 titles like Resistance and Motorstorm are sitting pretty at the top of UK entertainment software sales charts. Toss some free TVs into the PR mix, and things may just be looking up, but what's this?
According to BrandRepublic, "as many as 20,000 pre-orders of the £425 console [were] canceled in the run-up to its delayed launch last Friday," totaling over £10m in lost sales!
Maybe it has something to do with Phil's adorable accent, or their slightly upsetting European This is Living ads, but Sony did a number on the UK. Not only did the PS3 manage to break the record for best-selling home console launch in its weekend debut (take that, PS2!), but PS3 titles like Resistance and Motorstorm are sitting pretty at the top of UK entertainment software sales charts. Toss some free TVs into the PR mix, and things may just be looking up, but what's this?
According to BrandRepublic, "as many as 20,000 pre-orders of the £425 console [were] canceled in the run-up to its delayed launch last Friday," totaling over £10m in lost sales!