wraggster
March 31st, 2007, 12:07
via gamepro (http://www.gamepro.com/news.cfm?article_id=107708)
While the official unveiling of the Xbox 360 Elite may have made a huge splash earlier in the week, some marketing entities have pointed out that reception for the upgraded system has been less than positive. A message sent to us by BrandIntel, a research company focused on "online market intelligence solutions", has reported that "the Elite is landing with more questions and frustration than excitement."
Their findings are printed below:
Overall sentiment for the Elite is negative, and is currently below the positive sentiment garnered by the Wii and the Playstation 3. Although perception of the system is negative, the intent to purchase an Elite is still positive, with 48 percent of gamers who made statements regarding purchasing, suggesting that they would purchase a system.
Many gamers do not perceive value in purchasing an Elite, and do not feel the addition of HD capabilities and a 120 GB hard drive is worth the new price tag. This lack of value generated 18 percent of Elite-based discussion.
There is a good deal of frustration from current 360 owners regarding the timing of the product.
The Elite's HD features and additional hard drive capacity only generated 7 percent of the discussion each, with that discussion being very evenly split in favor or against the features.
BrandIntel claims that much of their analysis has been derived from online, consumer-published content found in the "online gaming world". This includes the myriad of gaming-related bloggers, forums, and web sites that speckle the internet landscape.
While the official unveiling of the Xbox 360 Elite may have made a huge splash earlier in the week, some marketing entities have pointed out that reception for the upgraded system has been less than positive. A message sent to us by BrandIntel, a research company focused on "online market intelligence solutions", has reported that "the Elite is landing with more questions and frustration than excitement."
Their findings are printed below:
Overall sentiment for the Elite is negative, and is currently below the positive sentiment garnered by the Wii and the Playstation 3. Although perception of the system is negative, the intent to purchase an Elite is still positive, with 48 percent of gamers who made statements regarding purchasing, suggesting that they would purchase a system.
Many gamers do not perceive value in purchasing an Elite, and do not feel the addition of HD capabilities and a 120 GB hard drive is worth the new price tag. This lack of value generated 18 percent of Elite-based discussion.
There is a good deal of frustration from current 360 owners regarding the timing of the product.
The Elite's HD features and additional hard drive capacity only generated 7 percent of the discussion each, with that discussion being very evenly split in favor or against the features.
BrandIntel claims that much of their analysis has been derived from online, consumer-published content found in the "online gaming world". This includes the myriad of gaming-related bloggers, forums, and web sites that speckle the internet landscape.