wraggster
April 4th, 2007, 11:46
The TV commercial showed - shock and horror - a car weaving through traffic during a chase scene in a busy city. How will our kids get through this without realizing that it's JUST A GAME?
"We concluded that the ad glamourised street car racing and could be seen to condone dangerous driving," said a statement from the ASA.
Even though the ad is clearly accompanied by the text "Dramatisation. Professional stunt. Do not attempt" the ASA still thought it should be pulled as the words reinforced the sense that events were real and were capable of being copied.
A short response from Microsoft said that the firm is "committed to responsible console gaming" and that they wouldn't intentionally show irresponsible behaviour in an advert. We can't wait for all those Forza or Burnout 5 ads to hit TV land. What then?
via cvg (http://www.computerandvideogames.com/article.php?id=161412)
"We concluded that the ad glamourised street car racing and could be seen to condone dangerous driving," said a statement from the ASA.
Even though the ad is clearly accompanied by the text "Dramatisation. Professional stunt. Do not attempt" the ASA still thought it should be pulled as the words reinforced the sense that events were real and were capable of being copied.
A short response from Microsoft said that the firm is "committed to responsible console gaming" and that they wouldn't intentionally show irresponsible behaviour in an advert. We can't wait for all those Forza or Burnout 5 ads to hit TV land. What then?
via cvg (http://www.computerandvideogames.com/article.php?id=161412)