Shrygue
April 6th, 2007, 19:20
via Kotaku (http://kotaku.com/gaming/delays/the-strategy-of-game-delays-250343.php)
Who hasn't experienced the frustration of calling or going to a game store to see an eagerly anticipated game has arrived, only to find it's been delayed for days, weeks, or months? While game delays are often caused by developmental issues, sometimes the cause for delay are less flukes and more strategic marketing maneuvers on the part of publishers.
Blake Snow over at GamePro.com has written an article that explores this tactic, citing the famous example of Twilight Princess for the Gamecube, delayed in order to move more Wii's at launch. He speaks with industry analyst extraordinaire Michael Pachter on the subject.
"But even though quality is a major reason for game delays, it's far from the only reason. "Delays occur for both strategic and quality reasons," says analyst Michael Pachter. Contrary to what you may think, publishers are just as likely to delay a game for strategic reasons as they are quality ones."
An interesting read, which would have been much more interesting if all but one of the game companies he contacted hadn't declined to comment. He at least got David Karraker from Sony, who would probably punch me in the gut before even giving me the time of day, so that's something. I suggest you check it out (http://www.gamepro.com/gamepro/international/games/features/108188.shtml?&AFC-HSUIT&ATTR=DIGG) without delay.
Who hasn't experienced the frustration of calling or going to a game store to see an eagerly anticipated game has arrived, only to find it's been delayed for days, weeks, or months? While game delays are often caused by developmental issues, sometimes the cause for delay are less flukes and more strategic marketing maneuvers on the part of publishers.
Blake Snow over at GamePro.com has written an article that explores this tactic, citing the famous example of Twilight Princess for the Gamecube, delayed in order to move more Wii's at launch. He speaks with industry analyst extraordinaire Michael Pachter on the subject.
"But even though quality is a major reason for game delays, it's far from the only reason. "Delays occur for both strategic and quality reasons," says analyst Michael Pachter. Contrary to what you may think, publishers are just as likely to delay a game for strategic reasons as they are quality ones."
An interesting read, which would have been much more interesting if all but one of the game companies he contacted hadn't declined to comment. He at least got David Karraker from Sony, who would probably punch me in the gut before even giving me the time of day, so that's something. I suggest you check it out (http://www.gamepro.com/gamepro/international/games/features/108188.shtml?&AFC-HSUIT&ATTR=DIGG) without delay.