wraggster
July 18th, 2013, 21:03
Sales for paid titles also rise on back of special deal
Epic’s Infinity Blade II was downloaded 5.7m times as part of Apple’s free-app promo during the App Store’s anniversary celebration (http://www.mcvuk.com/news/read/happy-5th-birthday-apple-app-store/0118324).
AllThingsD (http://allthingsd.com/20130716/infinity-blade-2-gets-giant-lift-from-paid-to-free-apple-promotion/) reports the figure was accumulated over a week, with 1.7m of the downloads taking place on the first day alone. The game has now been downloaded nearly 50m times since it launched in December 2011.
Epic also saw a 2.5 per cent week-over-week rise in sales for the original Infinity Blade, and sales for the Infinity Blade: Awakening e-book went up 70 per cent – despite neither being discounted or directly involved in the promotion.
Infinity Blade: Dungeons was to be the next in line for the franchise, but was recently cancelled due to the closing of the game’s developer Impossible Studios.
http://www.develop-online.net/news/44862/Free-Apple-promo-sparks-6m-downloads-of-Infinity-Blade-II
Epic’s Infinity Blade II was downloaded 5.7m times as part of Apple’s free-app promo during the App Store’s anniversary celebration (http://www.mcvuk.com/news/read/happy-5th-birthday-apple-app-store/0118324).
AllThingsD (http://allthingsd.com/20130716/infinity-blade-2-gets-giant-lift-from-paid-to-free-apple-promotion/) reports the figure was accumulated over a week, with 1.7m of the downloads taking place on the first day alone. The game has now been downloaded nearly 50m times since it launched in December 2011.
Epic also saw a 2.5 per cent week-over-week rise in sales for the original Infinity Blade, and sales for the Infinity Blade: Awakening e-book went up 70 per cent – despite neither being discounted or directly involved in the promotion.
Infinity Blade: Dungeons was to be the next in line for the franchise, but was recently cancelled due to the closing of the game’s developer Impossible Studios.
http://www.develop-online.net/news/44862/Free-Apple-promo-sparks-6m-downloads-of-Infinity-Blade-II