wraggster
July 31st, 2013, 20:52
Platform holders should listen very carefully to consumers as they lay the foundations for their next-gen machines, the CEO of Take-Two has warned.
"Our own view is that meeting consumers where they are is the best way to run a business and you want to make sure that your policies reflect the way people like to consume product," Strauss Zelnick told investors, as reported byCVG (http://www.computerandvideogames.com/421634/take-two-ceo-encourages-flexibility-in-next-gen-console-policies/).
"We try to be good partners with the console makers – they are our bread and butter, we support them as they do us. We recognise that they set these policies and we encourage the policies to be as open-minded as possible.
“But you can rest assured that we will always be a leader in being flexible and consumer-friendly within the purview of the policies that the console makers set."
Pocket Gamer (http://www.pocketgamer.co.uk/r/iPad/XCOM%3A+Enemy+Unknown/news.asp?c=52726) reports that Zelnick also cited the company’s recent iOS release of XCOM: Enemy Unknown – which was priced at £13.99 – proves that there is a market for premium priced smartphone games.
Said the exec: “[The launch was a] success [and] illustrates that consumers are willing to pay a premium price for a premium entertainment. This bodes well for the opportunity to deliver profitably our most immersive triple-A titles to mobile platforms as they evolve.”
http://www.mcvuk.com/news/read/zelnick-encourages-open-minded-next-gen-says-premium-ios-pricing-works/0119428
"Our own view is that meeting consumers where they are is the best way to run a business and you want to make sure that your policies reflect the way people like to consume product," Strauss Zelnick told investors, as reported byCVG (http://www.computerandvideogames.com/421634/take-two-ceo-encourages-flexibility-in-next-gen-console-policies/).
"We try to be good partners with the console makers – they are our bread and butter, we support them as they do us. We recognise that they set these policies and we encourage the policies to be as open-minded as possible.
“But you can rest assured that we will always be a leader in being flexible and consumer-friendly within the purview of the policies that the console makers set."
Pocket Gamer (http://www.pocketgamer.co.uk/r/iPad/XCOM%3A+Enemy+Unknown/news.asp?c=52726) reports that Zelnick also cited the company’s recent iOS release of XCOM: Enemy Unknown – which was priced at £13.99 – proves that there is a market for premium priced smartphone games.
Said the exec: “[The launch was a] success [and] illustrates that consumers are willing to pay a premium price for a premium entertainment. This bodes well for the opportunity to deliver profitably our most immersive triple-A titles to mobile platforms as they evolve.”
http://www.mcvuk.com/news/read/zelnick-encourages-open-minded-next-gen-says-premium-ios-pricing-works/0119428