wraggster
August 13th, 2013, 01:39
The PR boffins at LG decided it would be a good idea to release 100 helium-filled balloons, each carrying a voucher entitling the recipient to claim their 950,000 won ($852.54) smartphone. It then took to social media to promote the event, inviting people to witness the balloons' release and encouraging them to grab one of the vouchers. But what must have sounded like a good idea in the marketing meeting quickly dissolved into chaos. People aren’t stupid. They figured out that the only way to get the voucher was to burst the balloons, and they showed up equipped to do so with BB guns, knives on sticks, and other tools."In the ensuing carnage, 20 people were injured. Whoops.
http://idle.slashdot.org/story/13/08/12/2230208/20-people-shot-with-bb-guns-at-lg-g2-promotional-event
http://idle.slashdot.org/story/13/08/12/2230208/20-people-shot-with-bb-guns-at-lg-g2-promotional-event