wraggster
August 28th, 2013, 19:48
The China specific operating system to combat the country’s reliance on Google Android.
Sliding sales of the phone and tablet manufacturer have not ceased, causing concern for the company’s future regardless of endless attempts to improve its situation. (http://www.mobile-ent.biz/news/read/htc-assemble-avengers-and-iron-man-star-joins-new-ad-campaign/022120)
Though, resilient as ever HTC is currently working on a new smartphone operating system specifically for China, reports the Wall Street Journal.
China is one of the fastest growing smartphone markets in the world today, and the market is predicted to get even bigger in the coming years. (http://www.mobile-ent.biz/news/read/brazil-russia-india-and-china-to-lead-the-smartphone-market-in-2018/021792)
However even though current market leaders Samsung and Apple dominate it as a whole, China aims to boost its homegrown gadgets to combat the foreign intrusion.
Google have had a rocky relationship with China in the past, as the search engine was banned in the country following the company stopping censorship of search results.
The technology ministry of China said in March that the country’s mobile industry is too reliant on Google’s Android.
Even though HTC is a new arrival on Chinese soil, the majority of its workforce speak the language making it an ideal place to do business.
HTC’s chairwoman, Cher Wand has been monitoring the project closely, which has fully embraced Chinese apps such as Weibo – a microblogging site similar to Twitter – making it even more appealing to that market.
The software will also work alongside a government policy encouraging the development of local software ecosystems, further fighting off overseas competition.
Even though China has such an aversion towards Google and in turn Android, it is currently unclear whether HTC will be developing a completely new platform, or will simply build on top of Android.
http://www.mobile-ent.biz/news/read/htc-working-on-os-with-the-aim-to-boost-sales/022246
Sliding sales of the phone and tablet manufacturer have not ceased, causing concern for the company’s future regardless of endless attempts to improve its situation. (http://www.mobile-ent.biz/news/read/htc-assemble-avengers-and-iron-man-star-joins-new-ad-campaign/022120)
Though, resilient as ever HTC is currently working on a new smartphone operating system specifically for China, reports the Wall Street Journal.
China is one of the fastest growing smartphone markets in the world today, and the market is predicted to get even bigger in the coming years. (http://www.mobile-ent.biz/news/read/brazil-russia-india-and-china-to-lead-the-smartphone-market-in-2018/021792)
However even though current market leaders Samsung and Apple dominate it as a whole, China aims to boost its homegrown gadgets to combat the foreign intrusion.
Google have had a rocky relationship with China in the past, as the search engine was banned in the country following the company stopping censorship of search results.
The technology ministry of China said in March that the country’s mobile industry is too reliant on Google’s Android.
Even though HTC is a new arrival on Chinese soil, the majority of its workforce speak the language making it an ideal place to do business.
HTC’s chairwoman, Cher Wand has been monitoring the project closely, which has fully embraced Chinese apps such as Weibo – a microblogging site similar to Twitter – making it even more appealing to that market.
The software will also work alongside a government policy encouraging the development of local software ecosystems, further fighting off overseas competition.
Even though China has such an aversion towards Google and in turn Android, it is currently unclear whether HTC will be developing a completely new platform, or will simply build on top of Android.
http://www.mobile-ent.biz/news/read/htc-working-on-os-with-the-aim-to-boost-sales/022246