wraggster
September 8th, 2013, 00:37
Despite receiving record Xbox One (http://www.computerandvideogames.com/xbox-one/games/12528/xbox-one/) pre-orders, Microsoft is aiming for consumers to be able to go into stores and find a console on launch day.
Speaking to Game Informer (http://www.gameinformer.com/b/news/archive/2013/09/05/microsofts-phil-spencer-on-xbox-one-pre-orders-demystifying-the-cloud-and-wooing-indies.aspx), Microsoft Game Studios vice president Phil Spencer said Xbox One availability "should feel a lot better than it did for 360" back in 2005.
http://cdn.medialib.computerandvideogames.com/screens/dir_3073/image_307346_460.jpg (http://www.computerandvideogames.com/viewer.php?id=307346&mode=article)"You want people to be able to walk in the store and buy one on day one, so you're trying to manage the inventory that isn't pre-sold," he said. "I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience.
"Availability should feel a lot better than it did for 360," he added. "If people want to pick up more controllers and games, they'll be there. We feel really good about our pre-order number, and we're managing it through allocation rather than demand. [Pre-order] isn't the business. It's way more important to me what happens when people walk in the store. The business is selling consoles."
Earlier this week, Microsoft announced a Xbox One release date (http://www.computerandvideogames.com/427813/xbox-one-release-date-set-for-november-22/) of November 22, 2013 in 13 markets. The Xbox One price (http://www.computerandvideogames.com/412156/xbox-one-release-date-november-2013-price-is-pound429-499-euro499/) has been set at £430 / €500 / $500.
Microsoft has confirmed 23 Xbox One launch games (http://www.computerandvideogames.com/425409/xbox-one-launch-games-line-up-confirmed/) including Dead Rising 3 (http://www.computerandvideogames.com/playstation-3/action/11896/dead-rising-3/), Ryse: Son of Rome (http://www.computerandvideogames.com/xbox-kinect/action/11595/ryse/), Forza Motorsport 5 (http://www.computerandvideogames.com/xbox-one/racing-driving/12906/forza-motorsport-5/) and Killer Instinct (http://www.computerandvideogames.com/xbox-one/beat-em-up/13215/killer-instinct/).
http://www.computerandvideogames.com/428242/xbox-one-availability-should-feel-a-lot-better-than-it-did-for-360/
Speaking to Game Informer (http://www.gameinformer.com/b/news/archive/2013/09/05/microsofts-phil-spencer-on-xbox-one-pre-orders-demystifying-the-cloud-and-wooing-indies.aspx), Microsoft Game Studios vice president Phil Spencer said Xbox One availability "should feel a lot better than it did for 360" back in 2005.
http://cdn.medialib.computerandvideogames.com/screens/dir_3073/image_307346_460.jpg (http://www.computerandvideogames.com/viewer.php?id=307346&mode=article)"You want people to be able to walk in the store and buy one on day one, so you're trying to manage the inventory that isn't pre-sold," he said. "I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience.
"Availability should feel a lot better than it did for 360," he added. "If people want to pick up more controllers and games, they'll be there. We feel really good about our pre-order number, and we're managing it through allocation rather than demand. [Pre-order] isn't the business. It's way more important to me what happens when people walk in the store. The business is selling consoles."
Earlier this week, Microsoft announced a Xbox One release date (http://www.computerandvideogames.com/427813/xbox-one-release-date-set-for-november-22/) of November 22, 2013 in 13 markets. The Xbox One price (http://www.computerandvideogames.com/412156/xbox-one-release-date-november-2013-price-is-pound429-499-euro499/) has been set at £430 / €500 / $500.
Microsoft has confirmed 23 Xbox One launch games (http://www.computerandvideogames.com/425409/xbox-one-launch-games-line-up-confirmed/) including Dead Rising 3 (http://www.computerandvideogames.com/playstation-3/action/11896/dead-rising-3/), Ryse: Son of Rome (http://www.computerandvideogames.com/xbox-kinect/action/11595/ryse/), Forza Motorsport 5 (http://www.computerandvideogames.com/xbox-one/racing-driving/12906/forza-motorsport-5/) and Killer Instinct (http://www.computerandvideogames.com/xbox-one/beat-em-up/13215/killer-instinct/).
http://www.computerandvideogames.com/428242/xbox-one-availability-should-feel-a-lot-better-than-it-did-for-360/