Triv1um
May 31st, 2007, 19:20
Via PS3 Center (http://www.ps3center.net/story-543.html)
Sony has come out and stated in the past that they believe the PS3 can be as successful as the PlayStation 2 was, and they still back that belief.
Nick Sharples of Sony Computer Entertainment has come out and responded to rumors that Sony was going to begin to cut back on the production of the PS3 consoles due to the lack of sales on a worldwide level. Sharples reiterated that Sony believes that the PS3 is going to sell tens of millions of units and that it could be in the position to win the next-generation console war for the third-time in a row.
Analysts have been reporting that Sony may already begin to pull the plug on the PS3 a bit by lowering production levels. Sharples, who is the director of corporate communications at Sony, told MCV that..
"I’m not aware of any cut in production. We have our forecast for the year for PS3 of ten million and that still stands. Of course, production is adjusted according to stock levels and requirements of different territories. The normal seasonal uplift towards the peak season will happen, but that’s completely normal.
"There’s absolutely nothing that you can read from that. The idea of price certainly doesn’t follow on to any adjustment in production. Analysts may wish to think so, but there’s no basis of fact in any of it."
"We announce when changes in price will happen and we don’t discuss them beforehand."
Even though analysts may not be behind it, it sure seems that Sony stands firm that the PS3 can and will still win the console war.
Sony has come out and stated in the past that they believe the PS3 can be as successful as the PlayStation 2 was, and they still back that belief.
Nick Sharples of Sony Computer Entertainment has come out and responded to rumors that Sony was going to begin to cut back on the production of the PS3 consoles due to the lack of sales on a worldwide level. Sharples reiterated that Sony believes that the PS3 is going to sell tens of millions of units and that it could be in the position to win the next-generation console war for the third-time in a row.
Analysts have been reporting that Sony may already begin to pull the plug on the PS3 a bit by lowering production levels. Sharples, who is the director of corporate communications at Sony, told MCV that..
"I’m not aware of any cut in production. We have our forecast for the year for PS3 of ten million and that still stands. Of course, production is adjusted according to stock levels and requirements of different territories. The normal seasonal uplift towards the peak season will happen, but that’s completely normal.
"There’s absolutely nothing that you can read from that. The idea of price certainly doesn’t follow on to any adjustment in production. Analysts may wish to think so, but there’s no basis of fact in any of it."
"We announce when changes in price will happen and we don’t discuss them beforehand."
Even though analysts may not be behind it, it sure seems that Sony stands firm that the PS3 can and will still win the console war.