wraggster
September 30th, 2013, 09:29
http://www.blogcdn.com/www.joystiq.com/media/2013/09/slide0001-1380478826.jpeg (http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/)
Nintendo UK is planning a marketing effort with Tesco to boost customer awareness of the Wii U in an effort to address that "many people out there that don't know what this is," Nintendo UK's marketing director Shelly Pearce told MCV (http://www.mcvuk.com/news/read/nintendo-teams-up-with-tesco-for-wii-u-fight-back/0121777).
The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."
"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."
The strategy reflects Iwata's statements in June (http://www.joystiq.com/2013/06/21/iwata-very-willing-to-change-current-wii-u-situation-focus-is/) concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."
http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/
Nintendo UK is planning a marketing effort with Tesco to boost customer awareness of the Wii U in an effort to address that "many people out there that don't know what this is," Nintendo UK's marketing director Shelly Pearce told MCV (http://www.mcvuk.com/news/read/nintendo-teams-up-with-tesco-for-wii-u-fight-back/0121777).
The marketing push will include a purchase of in-store space at Tesco, a five-page flier that will be sent to 300,000 Tesco customers that previously purchased a Wii, and coupons for unspecified games. MCV reports that Nintendo is also planning "major online activity" in addition to an "out-of-home promotional tour aimed at reaching 115,500 shoppers."
"There was a big misconception at launch about what Wii U is," Shelly said. "And one of the big messages is that this is a new console and a new controller."
The strategy reflects Iwata's statements in June (http://www.joystiq.com/2013/06/21/iwata-very-willing-to-change-current-wii-u-situation-focus-is/) concerning plans to regain the console's momentum "towards the end of this year." Once that momentum is obtained, Iwata said the company will then "try to establish successful third-party support for Nintendo platforms."
http://www.joystiq.com/2013/09/29/report-nintendo-uk-planning-wii-u-awareness-strategy-with-tesco/