wraggster
October 2nd, 2013, 19:55
Around 20m UK residents expected to get their paws on pads this year.
Tesco has spent the past few years pushing into the tech market. It opened the Tesco Mobile network, bought e-book firm Mobcast (http://www.mobile-ent.biz/news/read/tesco-buys-e-book-provider-mobcast-for-4-5m/019241), launched Clubcard TV (http://www.mobile-ent.biz/news/read/tesco-starts-pushing-targeted-ads-to-16m-customers-via-clubcard-tv/020790) and more recently the Hudl tablet. (http://www.mobile-ent.biz/news/read/budget-android-powered-tesco-tablet-launches-today/022409)
The latter went on sale on Monday, September 30th (http://www.mobile-ent.biz/news/read/budget-android-powered-tesco-tablet-launches-today/022409) and the British supermarket will likely be pleased to hear eMarketer's claims that 20 million UK consumers will use a tablet this year.
The analyst claims adoption is becoming the norm and that growth has passed 'the early-adopter stage, with more than half of the UK population to use a tablet regularly by 2017.
These figures include people who own tablets and use them monthly, but also those sharing the devices with family, friends and so on.
eMarketer notes that the usage surge is due to cheaper models, such as the Amazon Kindle Fire and Tesco Hudl, offering alternatives to the expensive iPad.
Speaking of which, 59 per cent of Brits will use an iPad this year, but the growth rate will drop to single digits in 2014 and stay that way until 2017.
Meanwhile, the fastest age groups adopting the devices will be among those aged under 12 and over 65, while higher than average growth will also take place among those aged 12-17 and 55-64, with the bulk of tablet owners aged 25-54.
http://www.mobile-ent.biz/news/read/good-news-for-tesco-s-hudl-one-third-of-brits-to-use-tablets-in-2013/022481
Tesco has spent the past few years pushing into the tech market. It opened the Tesco Mobile network, bought e-book firm Mobcast (http://www.mobile-ent.biz/news/read/tesco-buys-e-book-provider-mobcast-for-4-5m/019241), launched Clubcard TV (http://www.mobile-ent.biz/news/read/tesco-starts-pushing-targeted-ads-to-16m-customers-via-clubcard-tv/020790) and more recently the Hudl tablet. (http://www.mobile-ent.biz/news/read/budget-android-powered-tesco-tablet-launches-today/022409)
The latter went on sale on Monday, September 30th (http://www.mobile-ent.biz/news/read/budget-android-powered-tesco-tablet-launches-today/022409) and the British supermarket will likely be pleased to hear eMarketer's claims that 20 million UK consumers will use a tablet this year.
The analyst claims adoption is becoming the norm and that growth has passed 'the early-adopter stage, with more than half of the UK population to use a tablet regularly by 2017.
These figures include people who own tablets and use them monthly, but also those sharing the devices with family, friends and so on.
eMarketer notes that the usage surge is due to cheaper models, such as the Amazon Kindle Fire and Tesco Hudl, offering alternatives to the expensive iPad.
Speaking of which, 59 per cent of Brits will use an iPad this year, but the growth rate will drop to single digits in 2014 and stay that way until 2017.
Meanwhile, the fastest age groups adopting the devices will be among those aged under 12 and over 65, while higher than average growth will also take place among those aged 12-17 and 55-64, with the bulk of tablet owners aged 25-54.
http://www.mobile-ent.biz/news/read/good-news-for-tesco-s-hudl-one-third-of-brits-to-use-tablets-in-2013/022481