wraggster
October 15th, 2013, 23:08
Whereas 58 per cent of UK consumers are more accepting of the technology.
Consumers across the pond are less likely to use mobile wallets than in the UK, according to electronic transactions consultancy Consult Hyperion.
In fact 64 per cent said that they would never use a mobile wallet. Of those who would, 20 per cent said that they would be more likely to trust banks to provide the service, followed by Google at 14 per cent.
Of the 58 per cent of UK consumers who would happily embrace mobile wallets, 34 per cent would trust banks to issue the payment service the most, where as 14 per cent would prefer Google.
Six per cent would place more trust in a mobile operator to issue their mobile wallets and large retailers such as Debenhams and M&S at four per cent.
Age and gender made a significant difference to results within the UK, with British men being more likely to use a wallet, whereas 44 per cent of British women wouldn’t.
The research showed that younger generations were more open to the technology, with the group most likely to use them being men aged between 18 – 24 at 73 per cent. Compared to 71 per cent of the same demographic in the US saying that they wouldn’t use a mobile wallet.
Dave Birch, Consult Hyperion global ambassador, said: “Asking consumers what they think about something they have never used is always risky.
“It’s interesting to see that banks retain trust for this type of service and that retailers, despite their obvious sustainability for such a system, come last in terms of trust in the UK.”
35 – 44 years olds in the UK felt that banks would be more trustworthy, where as 18 – 24 year olds put more faith in Google.
http://www.mobile-ent.biz/news/read/64-per-cent-of-us-would-never-use-a-mobile-wallet/022566
Consumers across the pond are less likely to use mobile wallets than in the UK, according to electronic transactions consultancy Consult Hyperion.
In fact 64 per cent said that they would never use a mobile wallet. Of those who would, 20 per cent said that they would be more likely to trust banks to provide the service, followed by Google at 14 per cent.
Of the 58 per cent of UK consumers who would happily embrace mobile wallets, 34 per cent would trust banks to issue the payment service the most, where as 14 per cent would prefer Google.
Six per cent would place more trust in a mobile operator to issue their mobile wallets and large retailers such as Debenhams and M&S at four per cent.
Age and gender made a significant difference to results within the UK, with British men being more likely to use a wallet, whereas 44 per cent of British women wouldn’t.
The research showed that younger generations were more open to the technology, with the group most likely to use them being men aged between 18 – 24 at 73 per cent. Compared to 71 per cent of the same demographic in the US saying that they wouldn’t use a mobile wallet.
Dave Birch, Consult Hyperion global ambassador, said: “Asking consumers what they think about something they have never used is always risky.
“It’s interesting to see that banks retain trust for this type of service and that retailers, despite their obvious sustainability for such a system, come last in terms of trust in the UK.”
35 – 44 years olds in the UK felt that banks would be more trustworthy, where as 18 – 24 year olds put more faith in Google.
http://www.mobile-ent.biz/news/read/64-per-cent-of-us-would-never-use-a-mobile-wallet/022566