wraggster
October 22nd, 2013, 23:30
http://www.blogcdn.com/www.engadget.com/media/2013/10/localytics-lead.png (http://www.engadget.com/2013/10/22/localytics-iphone-5c-usage/)After a couple of high-profile (http://www.engadget.com/2013/10/16/apple-iphone-5c-speculation/) reports (http://www.reuters.com/article/2013/10/17/us-verizon-iphone-interview-idUSBRE99G0YD20131017) about how the plastic iPhone (http://www.engadget.com/2013/09/17/iphone-5c-review/) isn't faring too well in the laser-cut shadow of the iPhone 5s (http://www.engadget.com/2013/09/17/iphone-5s-review/), here's a bit of evidence to the contrary. It comes courtesy of stat collectors at an app marketing platform called Localytics, who claim they've spotted a distinct upwards trend in the number of Americans using a 5c relative to a 5s. Whereas usage of the flagship metal iPhone was 3.4x higher during the launch weekend, this ratio has drifted down to 1.9x one month later, suggesting that a secondary wave of not-so-early adopters is happy to give the cheaper model a bit more consideration. Of course, these ratios don't tell us anything about absolute sales figures for either handset -- we'll have to wait on first-hand info from carriers or from Apple itself (perhaps as part of today's event (http://www.engadget.com/2013/10/21/apple-liveblog-tomorrow/)) before we know those.
http://www.engadget.com/2013/10/22/localytics-iphone-5c-usage/
http://www.engadget.com/2013/10/22/localytics-iphone-5c-usage/