wraggster
October 29th, 2013, 22:43
Messaging service now has 80m active users overall.
Interest in BlackBerry devices has declined over the past couple of years, but last week's launch of BBM for Android and iPhone has now generated 20 million new active users.
With the app so popular, ME recently compiled a list of reactions (http://www.mobile-ent.biz/news/read/15-bbm-reactions-from-around-the-web-bbm-is-making-man-feel-stupid/022643) to the messaging service's big return, with some people in favour of the comeback and others less enthused. (http://www.mobile-ent.biz/news/read/15-bbm-reactions-from-around-the-web-bbm-is-making-man-feel-stupid/022643)
The company introduced a line-up system (http://www.mobile-ent.biz/news/read/video-bbm-for-android-and-iphone-hits-5m-downloads/022637) to avoid any risk of failure, following ten million downloads in the first 24 hours, but the queue has now been removed.
There are now more than 80m BBM users across BlackBerry, iPhone and Android globally, and the app ranked as the top free overall app in 35 countries in Google Play and in 107 countries in the App Store.
Andrew Bocking, EVP of BBM at BlackBerry, said: "It is great to see so many people downloadingBBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages.
"The power of BBM has always been the active, real conversations and interaction that our customers enjoy. From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers."
http://www.mobile-ent.biz/news/read/bbm-for-iphone-android-hits-20m-active-users/022695
Interest in BlackBerry devices has declined over the past couple of years, but last week's launch of BBM for Android and iPhone has now generated 20 million new active users.
With the app so popular, ME recently compiled a list of reactions (http://www.mobile-ent.biz/news/read/15-bbm-reactions-from-around-the-web-bbm-is-making-man-feel-stupid/022643) to the messaging service's big return, with some people in favour of the comeback and others less enthused. (http://www.mobile-ent.biz/news/read/15-bbm-reactions-from-around-the-web-bbm-is-making-man-feel-stupid/022643)
The company introduced a line-up system (http://www.mobile-ent.biz/news/read/video-bbm-for-android-and-iphone-hits-5m-downloads/022637) to avoid any risk of failure, following ten million downloads in the first 24 hours, but the queue has now been removed.
There are now more than 80m BBM users across BlackBerry, iPhone and Android globally, and the app ranked as the top free overall app in 35 countries in Google Play and in 107 countries in the App Store.
Andrew Bocking, EVP of BBM at BlackBerry, said: "It is great to see so many people downloadingBBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages.
"The power of BBM has always been the active, real conversations and interaction that our customers enjoy. From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers."
http://www.mobile-ent.biz/news/read/bbm-for-iphone-android-hits-20m-active-users/022695