Should Battlefield be an annualised series?' mulls EA

[wraggster]

Call of Duty made bonkers bucks this generation by being an annualised series developed alternately by two studios: Treyarch and Infinity Ward (and later Sledgehammer with Raven helping out).Could Battlefield do the same, an analyst asked EA?"The challenges are you've got to most likely do it out of two studios because it's hard," answered chief financial officer Blake Jorgensen at a UBS conference (transcript bySeeking Alpha (http://seekingalpha.com/article/1850511-electronic-arts-management-presents-at-ubs-global-technology-conference-transcript)). "It's a two-year project.""Battlefield takes us about two years to develop and so you want to make sure that you're sharing talent across studios, so you keep [the] core talent of the product and the experience for the consumer there. You also want to be really careful that you don't destroy the franchise along the way. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise."And Battlefield is a product that doesn't just sell once," Jorgensen reminded us, "it sells for 24-months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants. So you've got to be careful that you don't destroy some of that tail that is on the Battlefield product."

http://www.eurogamer.net/articles/2013-11-20-should-battlefield-be-an-annualised-series-mulls-ea