Shrygue
September 20th, 2007, 20:17
via Games Industry (http://www.gamesindustry.biz/content_page.php?aid=28847)
Codemasters has confirmed to GamesIndustry.biz it has pulled a major advertising campaign for the PlayStation 3 version of Colin McRae: DIRT.
The publisher has cancelled the TV campaign as a sign of respect following McRae's death last weekend.
"With consideration to and in agreement with McRae's family, there was a stop put on the TV ads that were planned to run on Sky channels at the weekend and through this week," said a spokesperson for Codemasters.
"All media owners contacted were understanding and cooperative," said the company
Codemasters released a statement earlier in the week, paying tribute to the "inspirational" McRae, who has worked closely with the firm on multiple racing games.
Codemasters has confirmed to GamesIndustry.biz it has pulled a major advertising campaign for the PlayStation 3 version of Colin McRae: DIRT.
The publisher has cancelled the TV campaign as a sign of respect following McRae's death last weekend.
"With consideration to and in agreement with McRae's family, there was a stop put on the TV ads that were planned to run on Sky channels at the weekend and through this week," said a spokesperson for Codemasters.
"All media owners contacted were understanding and cooperative," said the company
Codemasters released a statement earlier in the week, paying tribute to the "inspirational" McRae, who has worked closely with the firm on multiple racing games.