wraggster
September 21st, 2007, 15:49
via gibiz (http://www.gamesindustry.biz/index.php)
Redesigned handheld sees strong initial sales
Sony has revealed that the recently launch PSP Slim & Lite has sold around 17,000 units on its first week of release in the UK.
The Slim & Lite launched on September 14 and was backed by radio and online advertising campaigns that have helped boost Sony's handheld sales in the run up to Christmas.
"The first week sales have come in at 17,000, so around a four fold increase on the previous week," said a spokesperson for Sony Computer Entertainment Europe.
Earlier this month sales of the PSP were at an all time low according to Chart Track figures, but this was a result of Sony offloading the last of the original PSP stock before the introduction of the new model, said Sony.
"Of course we expected the previous weeks to be low as we moved the old stock through the channel in preparation for the Slim & Lite sku coming into retail, but now we are back on track and preparing for the launch of new products such as Go! Explore and Go Messenger."
Redesigned handheld sees strong initial sales
Sony has revealed that the recently launch PSP Slim & Lite has sold around 17,000 units on its first week of release in the UK.
The Slim & Lite launched on September 14 and was backed by radio and online advertising campaigns that have helped boost Sony's handheld sales in the run up to Christmas.
"The first week sales have come in at 17,000, so around a four fold increase on the previous week," said a spokesperson for Sony Computer Entertainment Europe.
Earlier this month sales of the PSP were at an all time low according to Chart Track figures, but this was a result of Sony offloading the last of the original PSP stock before the introduction of the new model, said Sony.
"Of course we expected the previous weeks to be low as we moved the old stock through the channel in preparation for the Slim & Lite sku coming into retail, but now we are back on track and preparing for the launch of new products such as Go! Explore and Go Messenger."