Shrygue
September 28th, 2007, 20:22
via MCV (http://www.mcvuk.com/news/28390/Thompson-Rivals-aiding-market-growth)
Senior regional director of the entertainment and devices division at Microsoft UK Neil Thompson has cleared up statements reported yesterday on the long-term prospects of Nintendo’s Wii.
Maintaining that Microsoft has been the most “innovative force” of all three consoles, Thompson said:
“The gaming market is growing thanks to success of Wii and positive innovation by Xbox in offering a range of consoles that can be scaled up by consumers and true innovation in the online arena.
In the interview printed yesterday, Thompson explained:
“I think you’ve got to look at what consumers want and offering something unique – and I think Nintendo have done a very impressive job at doing that.
“They looked at something which isn’t being offered and that’s probably kept them in the business, where many people perhaps thought they couldn’t last beyond the last generation because the technology has been evolved.”
Senior regional director of the entertainment and devices division at Microsoft UK Neil Thompson has cleared up statements reported yesterday on the long-term prospects of Nintendo’s Wii.
Maintaining that Microsoft has been the most “innovative force” of all three consoles, Thompson said:
“The gaming market is growing thanks to success of Wii and positive innovation by Xbox in offering a range of consoles that can be scaled up by consumers and true innovation in the online arena.
In the interview printed yesterday, Thompson explained:
“I think you’ve got to look at what consumers want and offering something unique – and I think Nintendo have done a very impressive job at doing that.
“They looked at something which isn’t being offered and that’s probably kept them in the business, where many people perhaps thought they couldn’t last beyond the last generation because the technology has been evolved.”