wraggster
October 9th, 2007, 19:22
As Sony ships its new model PlayStation 3 to stores for launch this Wednesday, UK managing director Ray Maguire has told GamesIndustry.biz that the new SKU is a natural evolution and the company always had plans to offer a cheaper product.
But he also admitted that he could understand that PlayStation 3 early adopters might feel cheated for buying the console earlier in the year when it commanded a luxury GBP 425 price point.
"I think it's natural to feel that way, of course it is," said Maguire, in an exclusive interview published today.
"The difference between our industry and many other industries is that if you're selling cars or houses the price goes up steadily. Consumer electronics only goes one way and that's downwards."
http://www.gamesindustry.biz/content_page.php?aid=29333
But he also admitted that he could understand that PlayStation 3 early adopters might feel cheated for buying the console earlier in the year when it commanded a luxury GBP 425 price point.
"I think it's natural to feel that way, of course it is," said Maguire, in an exclusive interview published today.
"The difference between our industry and many other industries is that if you're selling cars or houses the price goes up steadily. Consumer electronics only goes one way and that's downwards."
http://www.gamesindustry.biz/content_page.php?aid=29333