wraggster
January 6th, 2014, 23:01
Microsoft Studios corporate vice president Phil Spencer has praised Sony's PS4 (http://www.computerandvideogames.com/playstation-4/games/12249/playstation-4/) strategy in a new interview with OXM (http://www.oxm.co.uk/68799/sony-has-done-a-nice-job-with-ps4-says-xbox-ones-phil-spencer/).
Asked what he's learnt from his rivals, the Xbox executive said Sony has "done a nice job with PS4". While Xbox One's launch campaign was initially bungled (http://www.computerandvideogames.com/438950/features/beaten-into-shape-the-story-of-xbox-one/), Spencer pointed to Sony's clear PS4 messaging (http://www.computerandvideogames.com/437646/features/winning-formulas-the-story-of-playstation-4/) from the console's reveal last February through to its launch in November.
http://cdn.medialib.computerandvideogames.com/screens/dir_3131/image_313133_460.jpg (http://www.computerandvideogames.com/viewer.php?id=313133&mode=article)"When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they're trying to do, staying true to a vision, I think they've done a nice job in how they defined the PS4," he said.
Spencer also praised Sony's long-term commitment to new intellectual properties. "I really respect their focus on investing in new things and creative things, what they've done with David Cage and Quantic Dream around Beyond [Two Souls] and Heavy Rain; they stay committed to franchises even if they don't sell 10 million units, they'll stay committed to things.
"I think that long-term commitment to franchises is important, where it's easy to pull off the Band-Aid and move onto the next thing [if it doesn't sell]. I respect their 'stick-to-it-iveness'."
Spencer also had kind words for Nintendo, bigging up the company's catalogue of first party properties.
"Nintendo, I think - and there's some argument about this - that their first-party is such an amazing asset," he said. "Their first party studios and IP can lead what they do as a company and the platforms are almost in service to the IP - not in a bad way."
http://www.computerandvideogames.com/443886/xbox-executive-phil-spencer-says-sony-has-done-a-nice-job-with-ps4/
Asked what he's learnt from his rivals, the Xbox executive said Sony has "done a nice job with PS4". While Xbox One's launch campaign was initially bungled (http://www.computerandvideogames.com/438950/features/beaten-into-shape-the-story-of-xbox-one/), Spencer pointed to Sony's clear PS4 messaging (http://www.computerandvideogames.com/437646/features/winning-formulas-the-story-of-playstation-4/) from the console's reveal last February through to its launch in November.
http://cdn.medialib.computerandvideogames.com/screens/dir_3131/image_313133_460.jpg (http://www.computerandvideogames.com/viewer.php?id=313133&mode=article)"When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they're trying to do, staying true to a vision, I think they've done a nice job in how they defined the PS4," he said.
Spencer also praised Sony's long-term commitment to new intellectual properties. "I really respect their focus on investing in new things and creative things, what they've done with David Cage and Quantic Dream around Beyond [Two Souls] and Heavy Rain; they stay committed to franchises even if they don't sell 10 million units, they'll stay committed to things.
"I think that long-term commitment to franchises is important, where it's easy to pull off the Band-Aid and move onto the next thing [if it doesn't sell]. I respect their 'stick-to-it-iveness'."
Spencer also had kind words for Nintendo, bigging up the company's catalogue of first party properties.
"Nintendo, I think - and there's some argument about this - that their first-party is such an amazing asset," he said. "Their first party studios and IP can lead what they do as a company and the platforms are almost in service to the IP - not in a bad way."
http://www.computerandvideogames.com/443886/xbox-executive-phil-spencer-says-sony-has-done-a-nice-job-with-ps4/