Shrygue
October 24th, 2007, 18:56
via Next Generation (http://www.next-gen.biz/index.php?option=com_content&task=view&id=7665&Itemid=2)
The specifics of GET’s deal with Sega are still murky, and it’s not totally clear how this would work in a videogame, but an online demo of GET’s technology works something like this:
Consumers can watch, for example, a pop star’s latest video on the web, and of their own volition pause the video, at which point links pop up on the singer’s outfit on sellable goods such as her bracelet, shirt or belt. Clicking the link brings users straight to a storefront where they can buy the product. (See the demo in action here.)
According to a statement from GET, the ad firm is working with Sega “on a wider array of placements into a new videogame [Sega] is developing.”
Sega’s VP of business development Rob Lightner added, "With typical product placement you simply see a product in the game, GET allows you take the relationship one step further and allows the consumer to interact in a more meaningful way with the brand.”
The specifics of GET’s deal with Sega are still murky, and it’s not totally clear how this would work in a videogame, but an online demo of GET’s technology works something like this:
Consumers can watch, for example, a pop star’s latest video on the web, and of their own volition pause the video, at which point links pop up on the singer’s outfit on sellable goods such as her bracelet, shirt or belt. Clicking the link brings users straight to a storefront where they can buy the product. (See the demo in action here.)
According to a statement from GET, the ad firm is working with Sega “on a wider array of placements into a new videogame [Sega] is developing.”
Sega’s VP of business development Rob Lightner added, "With typical product placement you simply see a product in the game, GET allows you take the relationship one step further and allows the consumer to interact in a more meaningful way with the brand.”