wraggster
January 19th, 2014, 23:07
Becoming a third party publisher is not the easy answer to reversing Nintendo’s ongoing problems, president Satoru Iwata has argued.
Iwata vowed not to resign (http://www.mcvuk.com/news/read/i-will-not-resign-pledges-iwata/0126875) earlier today after Nintendo cut its sales predictions (http://www.mcvuk.com/news/read/nintendo-slashes-wii-u-sales-forecast-from-9m-to-2-8m/0126872) for Wii U and 3DS, leading Michael Pachter to call for the platform holder to take its IP onto rival platforms (http://www.mcvuk.com/news/read/pachter-calls-for-nintendo-to-bring-ip-to-rival-platforms/0126884).
Now Bloomberg (http://www.bloomberg.com/news/2014-01-17/nintendo-forecasts-net-loss-on-stagnating-sales-of-wii-u-games.html) reports that while Iwata concedes that a restructuring of sorts is needed at the Kyoto firm, he doesn’t believe that abandoning its hardware offer is the answer.
“We are thinking about a new business structure,” Iwata stated. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.
“We cannot continue a business without winning. We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for ¥20,000 or ¥30,000, and sell titles for a couple of thousand yen each.”
http://www.mcvuk.com/news/read/iwata-it-s-not-as-simple-as-moving-mario-onto-smartphones/0126907
Iwata vowed not to resign (http://www.mcvuk.com/news/read/i-will-not-resign-pledges-iwata/0126875) earlier today after Nintendo cut its sales predictions (http://www.mcvuk.com/news/read/nintendo-slashes-wii-u-sales-forecast-from-9m-to-2-8m/0126872) for Wii U and 3DS, leading Michael Pachter to call for the platform holder to take its IP onto rival platforms (http://www.mcvuk.com/news/read/pachter-calls-for-nintendo-to-bring-ip-to-rival-platforms/0126884).
Now Bloomberg (http://www.bloomberg.com/news/2014-01-17/nintendo-forecasts-net-loss-on-stagnating-sales-of-wii-u-games.html) reports that while Iwata concedes that a restructuring of sorts is needed at the Kyoto firm, he doesn’t believe that abandoning its hardware offer is the answer.
“We are thinking about a new business structure,” Iwata stated. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.
“We cannot continue a business without winning. We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for ¥20,000 or ¥30,000, and sell titles for a couple of thousand yen each.”
http://www.mcvuk.com/news/read/iwata-it-s-not-as-simple-as-moving-mario-onto-smartphones/0126907