wraggster
February 22nd, 2014, 23:07
Remember that Xbox One ad (http://www.joystiq.com/2013/10/25/titans-footballers-and-vulcans-invite-you-to-an-xbox-one-commer/) full of mechs, soccer players, and Zachary Quinto? If you're a resident of the UK, you may also remember it for its strange, half-second image of a skull, a X-shaped symbol and a seemingly random string of letters. Xbox's UK division has
https://www.youtube.com/watch?v=AKwskqLIVI0 just what was behind the mysterious imagery: an augmented reality game. You can take the red pill watch the reveal above.
The augmented reality game (ARG for short) put forward a number of clues to be decoded, including a string of binary code, websites in Latin, images that needed to be rearranged and sound-based puzzles. The treasure hunt culminated in a grab-bag of Xbox One prizes, including the console itself, a Collector's Edition of Titanfall (http://www.joystiq.com/game/titanfall), and a VIP trip to the US.
Said prizes were placed in an unmarked, white van in a secluded area, because nothing screams "come get your special prize" quite like an unmarked, white van in a secluded area. (We're relatively sure that part was staged considering winner Brad Butcher looks straight at a camera focusing on him, but still.) Congrats Brad!
http://www.joystiq.com/2014/02/22/xbox-one-uk-ad-hid-augmented-reality-game-titanfall-themed-priz/
https://www.youtube.com/watch?v=AKwskqLIVI0 just what was behind the mysterious imagery: an augmented reality game. You can take the red pill watch the reveal above.
The augmented reality game (ARG for short) put forward a number of clues to be decoded, including a string of binary code, websites in Latin, images that needed to be rearranged and sound-based puzzles. The treasure hunt culminated in a grab-bag of Xbox One prizes, including the console itself, a Collector's Edition of Titanfall (http://www.joystiq.com/game/titanfall), and a VIP trip to the US.
Said prizes were placed in an unmarked, white van in a secluded area, because nothing screams "come get your special prize" quite like an unmarked, white van in a secluded area. (We're relatively sure that part was staged considering winner Brad Butcher looks straight at a camera focusing on him, but still.) Congrats Brad!
http://www.joystiq.com/2014/02/22/xbox-one-uk-ad-hid-augmented-reality-game-titanfall-themed-priz/