Microsoft announces first Xbox One price cut - and throws in Titanfall for free

[wraggster]

Microsoft has announced the first Xbox One price cut.From 28th February Xbox One will carry an estimated retail price of £399.99 in the UK. It currently costs £429.99.Coinciding with the announcement, Microsoft has confirmed the Xbox One Titanfall bundle (http://www.eurogamer.net/articles/2014-02-24-xbox-one-titanfall-bundle-spotted)that leaked online earlier this morning. This Titanfall bundle includes an Xbox One console, the Kinect sensor, a standard Xbox One wireless controller, a standard Xbox One Chat Headset, one month of Xbox Live Gold membership and a digital copy of Titanfall for the same price of £399.99. You can pre-order the bundle from today.The price cut comes just three months after the Xbox One launched in Europe on 22nd November 2013. While the console has sold over twice as fast as its predecessor the Xbox 360, it is being outsold by its cheaper rival the PlayStation 4.Xbox UK managing director Harvey Eagle told Eurogamer the price cut was not in response to this sales situation. Rather, he insisted it was to do with capitalising on the launch of Titanfall, which he expects will be an Xbox One system seller."The reason for doing this is about giving gamers in the UK the best value we can with Xbox One," Eagle said."That starts with the announcement we're making about this new price point of £399 moving forward, and continues with the inclusion of the hottest game of the year in Titanfall."In terms of our sales, this has been our most successful UK launch ever. I think we can say at this point already that both platforms are commercially successful, and I think that's great news for the industry."But I will also say we're only a few months into a generation that's going to last for many many years. So we take a long-term view. This is very much a marathon for us, not a sprint, and we're in it for the long haul. We're very excited about the announcements we're making today."Eagle said Xbox One sales were "on track with where we hoped we would be at this point in time"."Xbox 360's been a phenomenal success in the UK. For this to be the most successful launch we've ever done has thrilled us to be honest. So we're happy with where we are. We're excited about the announcements we're making today. We're excited about what's coming further down the line."This is about us offering the best value we can. The release of Titanfall is a great moment to do this. It's a game that has won more than 80 awards so far. It's hugely anticipated. The multiplayer beta was played and enjoyed by millions of gamers around the world. And we feel now is the best time to adjust the price and to include Titanfall moving forward as a promotional offer."

http://www.eurogamer.net/articles/2014-02-24-microsoft-announces-first-xbox-one-price-drop