wraggster
April 14th, 2014, 19:58
Ubisoft Toronto studio head Jade Raymond says she's tired of video games treating "gamers like idiots."
<figure style='background: rgb(255, 255, 255); font: 14px/23.79px "Helvetica Neue", Helvetica, Arial, sans-serif; margin: 0.45em 0px 20px 20px; padding: 0px; outline: 0px; border: 0px currentColor; width: 230px; color: rgb(38, 38, 38); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; vertical-align: baseline; float: right; display: block; white-space: normal; position: relative; -webkit-text-stroke-width: 0px;' class="responsive single-article__canvas single-article__canvas--big single-article__canvas--offset zoomhover" title="" data-media992="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg" data-media768="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg" data-media480="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_480.jpg" data-media="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg">http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg (http://www.computerandvideogames.com/viewer.php?id=281214&mode=article)</figure>Raymond spoke to Toronto magazine The Grid (http://www.thegridto.com/city/people/jade-raymond-videogame-boss/) about her work leading the Ubisoft Studio and the Assassin's Creed franchise, for which she serves as producer. She mentioned the issue as an example of tiresome gaming standards.
"I don't like the assumption that all people who play games want big chain saws and women in bikinis," Raymond said. "It's like, really? Not all gamers are teenage boys, and even teenage boys want more than that."
Video games are doing a better job of depicting interesting characters, but they still have a ways to go, Raymond said: "There still isn't a game where you get to play an old lady. That's my dream."
"Look at movies. I really love traditional action movies - I almost don't care how bad it is if there are big things exploding - but even those films have become more interesting in terms of complex leads. Look at Iron Man."
Raymond said in March that Ubisoft Toronto is working on five projects (http://www.computerandvideogames.com/453254/ubisoft-toronto-has-five-projects-in-development-says-jade-raymond/'%20target=). At least one of those is likely Assassin's Creed Unity (http://www.computerandvideogames.com/playstation-4/action/13548/assassins-creed-unity/) or Assassin's Creed Comet.
Ubisoft announced on Monday that it will host an E3 2014 media briefing on June 9 (http://www.computerandvideogames.com/459011/ubisoft-sets-e3-media-briefing-for-june-9/).
http://www.computerandvideogames.com/459014/jade-raymonds-sick-of-games-treating-gamers-like-idiots/
<figure style='background: rgb(255, 255, 255); font: 14px/23.79px "Helvetica Neue", Helvetica, Arial, sans-serif; margin: 0.45em 0px 20px 20px; padding: 0px; outline: 0px; border: 0px currentColor; width: 230px; color: rgb(38, 38, 38); text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; vertical-align: baseline; float: right; display: block; white-space: normal; position: relative; -webkit-text-stroke-width: 0px;' class="responsive single-article__canvas single-article__canvas--big single-article__canvas--offset zoomhover" title="" data-media992="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg" data-media768="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg" data-media480="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_480.jpg" data-media="http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg">http://cdn.medialib.computerandvideogames.com/screens/dir_2812/image_281214_320.jpg (http://www.computerandvideogames.com/viewer.php?id=281214&mode=article)</figure>Raymond spoke to Toronto magazine The Grid (http://www.thegridto.com/city/people/jade-raymond-videogame-boss/) about her work leading the Ubisoft Studio and the Assassin's Creed franchise, for which she serves as producer. She mentioned the issue as an example of tiresome gaming standards.
"I don't like the assumption that all people who play games want big chain saws and women in bikinis," Raymond said. "It's like, really? Not all gamers are teenage boys, and even teenage boys want more than that."
Video games are doing a better job of depicting interesting characters, but they still have a ways to go, Raymond said: "There still isn't a game where you get to play an old lady. That's my dream."
"Look at movies. I really love traditional action movies - I almost don't care how bad it is if there are big things exploding - but even those films have become more interesting in terms of complex leads. Look at Iron Man."
Raymond said in March that Ubisoft Toronto is working on five projects (http://www.computerandvideogames.com/453254/ubisoft-toronto-has-five-projects-in-development-says-jade-raymond/'%20target=). At least one of those is likely Assassin's Creed Unity (http://www.computerandvideogames.com/playstation-4/action/13548/assassins-creed-unity/) or Assassin's Creed Comet.
Ubisoft announced on Monday that it will host an E3 2014 media briefing on June 9 (http://www.computerandvideogames.com/459011/ubisoft-sets-e3-media-briefing-for-june-9/).
http://www.computerandvideogames.com/459014/jade-raymonds-sick-of-games-treating-gamers-like-idiots/