Shrygue
February 20th, 2008, 14:43
via Next Generation (http://www.next-gen.biz/index.php?option=com_content&task=view&id=9202&Itemid=59)
The share gain was driven by optimism over future sales of Blu-ray players and Sony’s PlayStation 3, which sports an in-built Blu-ray drive, after Toshiba confirmed mounting speculation by announcing it was pulling the plug on its rival HD-DVD business.
William Blair analyst Ralph Shackart told Reuters that Blu-ray’s victory would lead to greater PS3 adoption, likely at the expense of Microsoft’s Xbox 360, which allows users to watch movies in high definition via an HD-DVD drive accessory.
"We believe Blu-ray's victory could drive market share gains for the PS3, as we believe consumers will now be more willing to pay up (versus 360) for the standard Blu-ray player," he said.
Microsoft has said that the death of the HD-DVD movie format won’t hamper an Xbox 360 strategy that's focused on games.
Earlier on Tuesday Sony shares in Tokyo closed up 2.2 percent.
The share gain was driven by optimism over future sales of Blu-ray players and Sony’s PlayStation 3, which sports an in-built Blu-ray drive, after Toshiba confirmed mounting speculation by announcing it was pulling the plug on its rival HD-DVD business.
William Blair analyst Ralph Shackart told Reuters that Blu-ray’s victory would lead to greater PS3 adoption, likely at the expense of Microsoft’s Xbox 360, which allows users to watch movies in high definition via an HD-DVD drive accessory.
"We believe Blu-ray's victory could drive market share gains for the PS3, as we believe consumers will now be more willing to pay up (versus 360) for the standard Blu-ray player," he said.
Microsoft has said that the death of the HD-DVD movie format won’t hamper an Xbox 360 strategy that's focused on games.
Earlier on Tuesday Sony shares in Tokyo closed up 2.2 percent.