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Originally Posted by wraggster Franchise hits 10m units; ‘McCrae’s spirit lives on despite omission from box,’ says Codies ‘High impact’ TV ads make up the centre point of Dirt 3’s £1m ad campaign. Publisher Codemasters says its ads will run just before and after the game’s release (the title reaches shelves on May 24th) across major terrestrial and satellite channels. “The TV campaign strives to create maximum cut through in a crowded space by daring to be different and to capture ...