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From pitch to product: Elastic Games on bringing Police Warfare to life

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Quote Originally Posted by wraggster View Post
"It's definitely something that's a work in progress," Elastic Games lead game designer James Wearing admits. He's talking about the name of the product his newly formed team is pitching to Kickstarter users, a first-person shooter called 'Police Warfare.' The name is more descriptive than it is memorable.

"There were definitely a lot of comments where people said it was the worst name they ever heard." But the name of the product is on a short list of post-development things to take care of.

Right now, the focus at Elastic Games is to use the goodwill built up by Police Warfare's original pitch, which was labeled as a fan-made concept for the future of Call of Duty in February, and turn it into funding for an actual product via the crowd power of Kickstarter.

http://www.joystiq.com/2012/04/12/fr...olice-warfare/

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