Casual, social and mobile is making everyone a gamer, says Zynga COO.
Former EA COO John Schappert left the publisher and the console business behind for Zynga as he saw casual and mobile gaming as the future of the industry, the development veteran told Mobile Entertainment's sister publication Develop, in a recent interview.
Schappert shocked many with his decision to leave his position at EA to join the controversial social games giant in 2011, but said the casual space was where he felt games were going.
While he said many consumers still play console games, the mobile and browser space had the potential to attract billions of users.
“It’s where I saw gaming going," said Schappert.
“When I was at Electronic Arts I worked very closely with the group that had casual, mobile and social, and you just saw the explosive growth that was happening in that. It’s going from a couple of hundred million gamers to everyone being a gamer, billions of people.
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