
"We sell our hardware and roughly break even and then when they use the devices and buy content," he adds. "Our point of view is that this is more aligned with the customer. We don't have to get discouraged when we see people using fourth-generation Kindles. Bezos draws a Venn diagram to illustrate the third part of the puzzle. He writes "customer delight" on one side and "deep integration throughout the entire stack" on the other. The intersection houses the "hardest" and "coolest things," which utilize OS, key apps, the hardware stack and the cloud. "It's a little abstract," he adds, "but I think it will be extremely clear when I show it to you." The template for the third piece of the puzzle is the new Kindle Fire HDX series -- the company's latest premium tablets.
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