DCEmu Homebrew Emulation & Theme Park NewsThis group of 25 to 35 Missing Gamers is perhaps one of the most socially motivated cohorts we have come across. From a desire for integrated social experiences to a love of playing games next to each other they certainly have plenty of time, money and motivation to play.
Although easily discouraged from the pursuit of gaming experiences because of the hard-to-get "assumed gaming grammar", get them playing something without thinking about it too much and they soon rise to the occasion.
Get them playing something that presents a sizeable and complex challenge and you discover a whole different side of their personalities.
Wrap all this up with some packaging and marketing stories that look and sound like the lives they are already leading, rather than a cartoon or juvenile version of themselves, and they soon "get" why games are still applicable.
Although easily discouraged from the pursuit of gaming experiences because of the hard-to-get "assumed gaming grammar", get them playing something without thinking about it too much and they soon rise to the occasion.
Get them playing something that presents a sizeable and complex challenge and you discover a whole different side of their personalities.
Wrap all this up with some packaging and marketing stories that look and sound like the lives they are already leading, rather than a cartoon or juvenile version of themselves, and they soon "get" why games are still applicable.
The other two pieces in the series (on 'family gamers' and 'silver gamers') are likewise worth a read; there are some interesting tidbits scattered about the articles in regards to play styles, game design, and marketing efforts.
http://kotaku.com/5068803/what-missing-gamers-want
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